Enter your business numbers
Replace the example income goal, overhead, capacity, fees, and service assumptions with your own.
Built for independent pet-care pros
Price every visit like
a real business.
Find what you need to charge for pet sitting or dog walking based on your income goal, overhead, booking capacity, travel time, supplies, and fees—not a generic competitor average.
Calculate what I need to charge Free · Private · No signup
01Count the invisible workTravel, handoffs, admin, and overhead belong in your rate.
02Start with your goalYour price should support your life—not copy a competitor.
03Keep a real bufferBuild in room for taxes, cancellations, and growth.
THE FREE REQUIRED-RATE CALCULATORYour business numbers in.
Your business numbers in.
Your required rate out.
PawMargin calculates the rate your income goal, overhead, capacity, and costs require. It does not guess from national averages. This is a planning estimate, not tax or accounting advice.
YOUR BUSINESS
IMPLEMENT THE RATE, DON’T JUST CALCULATE IT
Turn your answer into a rate card you can use.
The free calculator gives you one required starting rate. The $19 PawMargin Pricing Implementation Kit helps you put the method into practice across walks, drop-ins, overnight care, holidays, and extra pets—then test whether your real service mix supports your monthly income goal.
Best forChecking one required starting rateImplementing a complete, reusable service rate card
ServicesOne visit or walk at a timeWalks, drop-ins, overnight care, holidays, and extra pets
Monthly planningEstimated bookings, revenue, and owner payRevenue, fees, overhead, reserve, owner pay, and goal gap across your service mix
FormatFree browser calculatorGuided implementation workbook for desktop Excel or Google Sheets import
PriceFree$19 one-time · No subscription
Build the full rate card
Review calculated floors and rounded prices for walks, drop-ins, overnights, holidays, and extra pets.
Check the monthly plan
Test your expected service mix and see whether it reaches the owner-pay goal you entered.
Review calculated floors and rounded recommended prices across the included services and add-ons.
Test your service mix against revenue, costs, owner pay, and your monthly income goal.
Follow the included five-step guide for entering, reviewing, and revisiting your numbers.
PAWMARGIN PRICING IMPLEMENTATION KIT
Build and apply your complete rate card.
Get the Implementation Kit — $19 One-time purchase · No subscription · Guided XLSX workbook · Instant secure delivery
A rate that pays for more than the leash-in-hand minutes.
Income goal+Overhead+Per-visit costs+Fee & reserve buffer=Sustainable rate
FREE 2026 CHECKLIST
Download the free checklist Price the whole business—not just the visit.
Use this one-page checklist before setting or revising your rates. It covers the seven inputs that commonly get missed when sitters price from an average.
CHOOSE THE RIGHT STARTING POINT
Pricing help for the way you work.
Use the broad business guide, a service-specific calculator, or the Rover take-home tool. Each resource explains its assumptions and leads back to the free calculator when you need a complete pricing floor.
01 · BUSINESS BASICS
How much should you charge in 2026?
Turn owner pay, overhead, booking capacity, travel, and fees into the rate your business needs.
Read the 2026 pricing guide →02 · DOG WALKINGPrice dog walks
Plan around available service hours, walk and travel time, direct costs, and your income goal.
Use the walking calculator →03 · ROVER TAKE-HOMETranslate a Rover income goal
Test an editable platform-fee assumption and see the list price needed for a target take-home amount.
Use the Rover guide →04 · CAT DROP-INSPrice cat visits and added care
Count complete visit time, travel and access, capacity, and extra care without inventing a per-cat percentage.
Use the cat-sitting calculator →05 · OVERNIGHT CAREPrice house sitting
Compare a standard overnight floor with restricted care that displaces daytime bookings.
Use the overnight calculator →Holiday pricing planner
Calculate the incremental add-on that makes opening a peak date worthwhile.
Plan a holiday add-on →BEFORE YOU BUY
Know exactly what arrives.
Download one XLSX file for current desktop Microsoft Excel or import it into Google Sheets. No macros, account, or subscription required.
Use the Start Here guide, service Rate Card, and Monthly Goal sheets to turn costs and capacity into prices you can explain.
Delivery problems, duplicate charges, damaged files, and materially inaccurate product descriptions are covered by the posted refund policy.
Questions, answered.
Is this telling me the market rate in my city?
No. It calculates the rate your stated business model requires. Always compare the result with current local alternatives and adjust your offer or operating model if the gap is large.
Why include travel time?
Because a 30-minute visit can consume 50 minutes of capacity. Ignoring travel makes a full calendar look profitable when it may not meet your income target.
Does PawMargin save my numbers?
No. This version calculates entirely in your browser and does not send or store the values you enter.
Is this tax or accounting advice?
No. It is an educational planning tool. Confirm taxes, deductions, insurance, and legal requirements with qualified local professionals.
What is included in the $19 Pricing Kit?
One downloadable XLSX workbook with Start Here, Rate Card, and Monthly Goal sheets. It is designed for Microsoft Excel and can be imported into Google Sheets.
Is there a subscription or recurring charge?
No. The Pricing Kit is a one-time purchase for a personal, non-transferable license for one pet-care business.
How is the workbook delivered?
After Stripe confirms a successful payment, PawMargin verifies the Checkout Session on the server and unlocks the download. A checkout redirect by itself cannot release the file.